I come from a coaching background where every little detail matters. Anything poorly communicated can lead to one bad habit which can lead to an array of bad habits. When I first started teaching tennis I thought I was brilliant at it. I would give such detail and knowledge to my student that I thought I was helping and impressing them. I quickly found out that my knowledge was overkill and was extremely discouraging to both the student and myself. I adapted and simplified my strategy. I began to teach every tennis stroke in small simple steps. After a student would master one step then we would move on to the next step. It was a great learning experience but unfortunately I didn’t learn my lesson.
A few years ago, for the first time in my life I transitioned from the tennis world and into Network Marketing. My first month I knew very little and was forced to keep the business extremely simple. I had massive success in my part-time Network Marketing business, bringing in over $45,000 in volume through my organization that month, most of which I was largely responsible for. My second month I decided to go full-time. And why not after so much success? At the end of second month, working my business full-time, I had gone backwards. My organization barely reached $30,000 and I was responsible for only $2,000 of that total volume. I went from recruiting machine working part-time to total dud working full-time. I went from knowing very little with massive success to knowing quite a bit with very little success. The reason? My first month I kept it simple because I didn’t know enough to complicate it; my second month I became the expert. I threw up all over people. I got away from the basics and shot myself in the foot!
I learned from that experience but still not as much as I should have. I learned to keep the business simple when approaching a new prospect. What I didn’t learn was to not over train once a new prospect joined. I created some of the best training’s on how to approach new prospects, how to follow up and how to close. They were so good they were bad! Why? What works in our business is what duplicates. My training’s weren’t duplicable. When you over train you take away the duplication. The more complicated your training becomes the more you kill your business. Sure you may look good as a leader but in the end it is way too hard to duplicate. Leonardo DaVinci says it best, “simplification is the ultimate sophistication.”
Don’t teach your people to become salespeople. Salespeople don’t duplicate! They never have and never will. Successful people just do the basics better. Create a simple system. Teach your organization to repeat it and just get better at it. When someone says “Is that all I have to do?” or “That seems too simple” now you can tell them, “exactly.”